Driving Market Expansion for Hygiena’s Diagnostic Solutions in Southeast Asia
DKSH’s comprehensive distribution network and regulatory expertise enabled Hygiena to rapidly establish its innovative diagnostic solutions across key ASEAN markets, driving strong engagement and sustainable growth opportunities.
Hygiena is a global leader specializing in rapid diagnostic solutions for food safety and environmental monitoring. To effectively capture growth opportunities in ASEAN, Hygiena required a strategic partner with comprehensive regional capabilities to rapidly expand market presence and successfully establish their innovative solutions.
Challenge
Heightened regulatory scrutiny and increasing consumer expectations have created significant demand for stringent quality control measures, especially in industries such as food manufacturing, pharmaceuticals, and cosmetics. Companies in these sectors increasingly require reliable and efficient diagnostic solutions to meet rigorous standards, presenting substantial growth opportunities for Hygiena’s market-leading offerings.
Approach
DKSH employed a structured, multi-faceted approach across the APAC region to ensure seamless market entry and rapid growth:
- Regional Distribution across key ASEAN territories: DKSH established exclusive partnerships with Hygiena across key APAC territories, providing comprehensive market access tailored to each country’s unique regulatory and commercial environments. These exclusive partnerships cover Malaysia, the Philippines, Laos, Myanmar, Cambodia, as well as Indonesia’s hospital segment nationwide and for the food and beverage sector in Sumatra. This robust distribution network ensures Hygiena’s products reach target markets efficiently, consistently, and in full regulatory compliance
- Human Resource and Demo Unit Investment: DKSH invested in dedicated human resources, building local teams trained specifically on Hygiena’s product portfolio. These specialized teams bring in-depth technical knowledge, strong commercial expertise, and comprehensive insights into local market dynamics. Additionally, targeted investments in demonstration units were made, enabling direct client engagement, increasing customer familiarity, and accelerating sales conversions across APAC markets
- Integrated Sales and Marketing Funnel: Leveraging DKSH’s integrated Salesforce platform, Hygiena’s regional marketing campaigns were synchronized seamlessly with local DKSH sales activities. This integrated approach efficiently converted initial market interest into actionable sales leads, facilitating sustainable business growth – from initial market interest into actionable business leads and sustained opportunities
- Strategic Launch Events and Customer Engagement: DKSH hosted customized market-entry events and interactive educational sessions designed to engage key decision-makers and stakeholders strategically. These activities featured live product demonstrations and practical application training, effectively showcasing Hygiena’s innovative diagnostic solutions to target audiences
Result
Through DKSH’s comprehensive market expansion approach, Hygiena swiftly secured strong market engagement across multiple ASEAN markets. Notable milestones included robust stakeholder participation and high-quality lead generation within weeks of entering targeted markets. DKSH’s structured follow-up ensured rapid conversion of leads into concrete business opportunities, laying a solid foundation for sustained regional growth and brand establishment.
This strategic partnership clearly demonstrates DKSH’s capability in efficiently supporting clients to rapidly expand their footprint across diverse and dynamic markets in South East Asia. Partner with us to seize these opportunities, accelerate your growth, and establish your leadership in the region.
